i
← All DiSC Styles
i

DiSC Style

Influence

Enthusiastic, optimistic, and people-focused

Discover Your DiSC Style →

What is the DiSC Influence style?

People with an Influence style are natural connectors. They are enthusiastic, persuasive, and bring infectious energy to every room they enter. They thrive on collaboration, conversation, and being around others. At their best, i-style individuals rally teams around a vision and create environments where people feel genuinely engaged and inspired.

Key strengths of the Influence style

Highly persuasive and able to bring others on board

Naturally builds rapport and trust with new people

Creative problem-solver who thinks outside conventional patterns

Energises and motivates teams

Expressive communicator with strong storytelling instincts

Thrives in ambiguity and keeps morale high in uncertain times

What drives and drains the Influence style

What energises them

  • Social recognition and public praise
  • Collaborating with energised, positive teams
  • Creative freedom and variety in their work
  • Opportunities to present, pitch, or perform
  • Building genuine relationships across the organisation

What drains them

  • Working in isolation for extended periods
  • Highly analytical or detail-heavy tasks
  • Strict rules that limit self-expression
  • Negative social dynamics or conflict within the team
  • Being ignored or having ideas dismissed without discussion
  • Repetitive processes with no room for creativity

Influence style at work

i-style individuals perform best in collaborative, dynamic environments. They bring energy to brainstorming sessions and are often the glue that holds teams together socially. Structure helps them channel their enthusiasm productively.

How to communicate with a Influence style

Practical tips for colleagues and teammates working alongside a Influence DiSC personality.

  • Allow time for informal chat before diving into business
  • Acknowledge their ideas enthusiastically, even if redirecting
  • Use collaborative language - 'we' rather than 'you should'
  • Avoid being overly critical or blunt; soften feedback
  • Give them space to express themselves and be heard
  • Follow up important points in writing - verbal agreements may slip

Managing a Influence style

How to motivate, develop, and get the best from a Influence DiSC personality as their manager.

  • Praise and recognition matter greatly - celebrate wins publicly, frequently, and with genuine enthusiasm
  • Help them build structure around follow-through; without it, good intentions can slip through the cracks
  • Keep communication warm and energetic - match their enthusiasm rather than dampening it
  • Check in regularly; they thrive on frequent touchpoints and connection with their manager
  • Assign people-facing, collaborative work where their natural energy and persuasiveness shine
  • Coach them on active listening and creating space for quieter colleagues to contribute
  • Always follow up verbal agreements in writing - important details can be forgotten in the moment

Influence blend styles

Many people with a strong Influence dimension also show a secondary influence from an adjacent style, creating a more nuanced profile.

Di

Dominance-Influence blend

Combines Influence traits with Dominance tendencies.

iS

Influence-Steadiness blend

Combines Influence traits with Steadiness tendencies.

i

Are you a Influence style?

Take the 10-minute DiSC assessment to find out your primary style and receive a personalised PDF report with your full profile.

Take the DiSC Assessment

One-time payment of £49.99 - instant results